What is IPR?

Aug 29, 2011   //   by Erik Olson   //   Blog, IPR  //  No Comments

A BRAND IS BUILT WITH PUBLIC RELATIONS. EVERY INTERACTION YOU HAVE WITH YOUR PUBLIC EITHER BUILDS OR DAMAGES YOUR BRAND.

Internet public relations – interactions with the online media, bloggers, and the public, takes place on your website, blogs, and social media sites like Twitter and Facebook. Your content strategy is a key part of this brand building.

While companies are currently focused on getting their social media effort right, the “next big thing” for corporations is developing a content strategy that embraces all digital assets. An online PR strategy can help build a web presence that gets great search engine visibility, social interaction that deepens relationships with your stakeholders and builds your brand click-by-click.

The basis of good internet public relations is a comprehensive web content strategy based on keyword research, listening to the online conversations and learning from your customers, supporters, and detractors.

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